Publications
Library
Search
Filter by
Years
Majors
Categories
Found 54 Entries
A text analysis-based customer reviews in self-driving tourism: the case of Daocheng Yading
Author: Liwen Hu,Wantana Areeprayolkij,Jirawit Yanchinda
Abstract:The COVID-19 outbreak has changed travel behavior. After the pandemic outbreak, people's travel mode gradually shifted to short-distance and self-driving travel because of the fear of infection. The tourism industry needs to understand the changing needs of tourists. Due to the rapid development of the internet, tourists increasingly like to share their travel experiences online. Therefore, text analysis of tourists' online reviews has become an effective method for understanding tourists' experiences and needs. This study applied Houyi scraper to collect self-driving tourists' reviews on Ctrip's website with aims to analyze hot spots, products, and services that Daocheng Yading self-driving tourists are concerned about in this regard. Accordingly, some suggestions were generated to improv...
Using Customer Knowledge for Geese Farm Improvement
Author: Youjaun Shen,Teeraporn Saeheaw
Abstract:The poultry market demand is expected to be higher by 2050 compared to 2010. However, Geese farmers lack scientific Knowledge leading to low survival rates and poor product quality. This research aims to improve customer satisfaction by i) identifying problems in geese farms and ii) using Customer Knowledge Management to design a research framework. Demographic analysis, Text Mining, Kano questionnaire, and Arrow diagramming are used to gather customer data and identify critical areas. The proposed solution is to enhance geese farmers' Knowledge using the Community of Practice.
A Key Tacit Knowledge Manual for Enhancing the Translation Competency of Business English Major New Graduates
Author: Rau Tu
Abstract:Game localization has become a crucial component of game creation as the global gaming market expands, necessitating qualified personnel with in-depth knowledge of the source language and the target culture. It is essential to raise the level of proficiency in this area because new graduates entering the game translation industry might need more knowledge and expertise to do this work.Above all, developing a comprehensive training manual that captures the tacit knowledge required for growing in this field is necessary. This study aims to reduce the time needed to improve the competency of Business English major new graduates in game localization by developing a tacit knowledge manual using structured interviewswith experien...
Gap Analysis of Chinese Teacher’s Constraints in Online Classroom Management
Author: Juanrui Cao,Chalermpon Kongjit
Abstract:In recent years, introducing and implementing the “Belt and Road” initiatives have provided new opportunities for China's development. As we all know, the arrival of the Covid-19 epidemic has accelerated the online teaching model, both an opportunity and a challenge for teaching Chinese as a foreign language. A content gap analysis will pinpoint the causes of online classroom management. Therefore, this paper would like to develop a framework of constraints in online classroom management based on the personal knowledge management (PKM)theory. It will benefit new teachers' online Chinese classroom management to support the unique learning style and environment for online Chinese learning.
Chinese parents’ decision-making factors to send their children to study in Thailand’s international schools
Author: Hong Wang,Acrapol Nimmolrat
Abstract:This research aims to discover the factors that influence Chinese parents' decision-making to send their children to study in Thailand's international schools. Currently, more parents in China are delivering their kids to study in Thailand's international school. It's necessary to do this research so that some advice can be given to those Chinese parents who are still thinking about sending their children to study in Thailand's international school. The factors are collected by semi-structured interview, based on three aspects of Theory of Planned Behavior (TPB)–––attitudes toward behavior, subjective norms, and perceived behavioral control. Based on three aspects of TPB, this research found some factors that can be categorized into these three aspects. First, attitudes toward behavior inc...
